Human Factors Engineering in New Product Development

Overview:

Human factors engineering is extremely integral to user/market adoption. Getting a product to market is difficult whether you are a struggling startup or an established original equipment manufacturer (OEM). Understanding some of the tools available at the front end of product development might help you avoid downstream problems before they become time and money wasters. Human factors engineering is one such tool. Human factors engineering will consider issues such as how people interact with your device so that the product is used correctly-every single time. It may include building in safeguards that prevent misuse, especially important with devices used in life and death environments.

Why you should Attend:

• Define human factors engineering and its important role in the success of new product development
• Demonstrate with real world examples how human factors engineering makes a significant impact on design inputs

Human factors engineering is extremely integral to user/market adoption. Getting a product to market is difficult whether you are a struggling startup or an established original equipment manufacturer (OEM). Understanding some of the tools available on the front end of product development might help you avoid downstream problems before they become time and money wasters. Human factors engineering is one such tool. Human factors engineering will consider issues such as how people interact with your device so that the product is used correctly-every single time. It may include building in safeguards that prevent misuse, especially important with devices used in life and death environments.

Areas Covered in the Session:

Designing a solution without considering how someone may use it is potentially dangerous and can (significantly) impact market adoption. 

Some of the issues we will discuss include: 

• What is human factors engineering? 
• What role does human factors engineering play in the product  development cycle?
• How do you implement it in your product development plan?

Who Will Benefit:

• Engineers
• Design Managers
• Managers of R&D
• Directors of R&D
• VP’s of R&D
• Program Managers
• Product Marketing